The future of the music industry is finally here. The days of artist-development, your traditional A&R, & record deals are over. While it may not be of surprise to those on the cutting edge, this is a phenomenon that’s sweeping the industry by storm. Let me get straight to the point here…. “fans” don’t care about the actual artists anymore. Rather, they only care about the “songs” that the artists create, and how it makes them feel.
Since music content has become so abundant, and top-tier artists’ lives are displayed on social media 24-7, the “mystery” and “X-Factor” that such artists used to possess are gone. They are minimized to mere “regular people”, which they are deep down. With this new age of technology, nothing escapes the fans anymore – they know every bit of the inner-workings of artists’ lives and how the record production industry works. With that said, less value is placed on the artist, while the competition in the realm of “music” is ever heightening. Soon, there will be no such thing as a “superstar” because with the advancement of technology, everyone will be able to create their own songs to fit their personal listening tastes.